On Monday 11th November, the Auditel data related to TV content viewings on digital devices (smartphones, tablets, PCs, smart TVs and game consoles) will be available at 4:00 p.m. instead of 6:00 p.m., as customary till today.

The two hours’ earlier data release is the result of a planned development, in line with the implementation process of the Auditel census system, which, starting from June, has been employed side by side with the sample system used to measure traditional TV audience.

This change meets the market’s need to gradually align the release time of the census data of the digital data collection with the release of the sample data of the traditional data collection (available every day at 10:00 a.m.). It also represents the first of a series of developments that, at full capacity and following the sector’s evolution, will allow Auditel to add the audience of a program, of a specific content, of  an advert on traditional TV to the audience of the same program, the same specific content, the same advert on any digital device, resulting in the Total Audience obtained minute by minute.