Welcome to the center
of the CUSV project

Auditel, in the same way it detects the TV ratings through the digital platforms of broadcasters (via pc, smartphone, tablet, smart TV, game console), now also measures the performance of advertising content through a proprietary encoding called CUSV (Unique Video Spot Code), which applies to both the context of traditional TV and that of TV enjoyed through the web. Auditel’s innovative measurement is able to detect the use of pre-roll, mid-roll and post-roll, using the main measurement metrics typical of the digital environment such as Legitimate Stream and Total Time Spent.
For traditional TV, the CUSV Code becomes a rationalization tool, since it provides a unique encoding usable by all classification systems.
All this happens thanks to the generation of a tracking code added to the metadata in VAST 4 format of the video file or to be inserted in the AD Repository.
The CUSV will allow TV-digital cross analysis of a campaign planned both on TV and on the digital properties (browser and APP) of broadcasters. The CUSV measures content delivered directly or via redirect on third-party adserver and ensures compatibility with various types of adserver (Google CM, freewheel, Sizmek).
The CUSV project, is launched on 23 May 2022 in a Beta Release. Advertisers are free to decide whether to disclose the digital data through the analysis software or opt for a report reserved to the Media Center that has edited the campaign.