This step is usually the responsability of the post-production company. The quality management of the uploaded video falls completely on the post-production company.
The media center must request the production/post-production companies to generate the cusv code through the cusv.auditel.it portal.
The post-production company must:
No, you have to reload the creative and generate a new CUSV code.
The CUSV code is unique for each video uploaded. Therefore, if the creative involves multiple file uploads, it is necessary to request multiple CUSV codes.
For campaign scheduling on AdServers, the VAST 4 standard must be adopted;
Depending on the type of AdServer used, the CUSV code should be entered in a specific field:
The perimeter of measurement includes the properties of TV publishers: websites and apps. The list is always updated at www.auditel.it, under the CUSV section.
We recommend that you refer to the Auditel site
It all depends on the choice the advertiser made when registering the campaign. In case the campaign was labeled as "confidential campaign," following the deletion from the advertiser's system, it will remain private. On the contrary, if the campaign has been marked as a "public campaign," it will remain so following the deletion of the advertiser.
There are no costs for using the CUSV code.
Auditel over the years has informed, involved and supported the Software Houses that currently receive Digital and SuperPanel™ data, with the aim of empowering them to implement all the developments necessary to integrate the new solutions. The Software Houses in question are: Geca, Media Consultants, Memis, Mediasoft, Nielsen and TechEdge.
The CUSV survey currently returns only the "gross"streaming data. In parallel with the developments of the Total Audience project, it is planned to integrate deduplicated metrics and individualization by gender and age group.
Usually, to upload an Addressable TV creative, the digital stream via AdServer is used. However, it is best to discuss the ideal mode with the concessionaire.
Once the CUSV code is obtained, it should be entered in the AdServer, in the UniversalAdId field (for the digital side) and in the "auditel_spot_id" field of the AdRepositories (for traditional TV).
It is a good rule, however, that the Media Center should communicate the CUSV code to the concessionaire, thus making it known that it is a "cusv" campaign, especially if the campaign is direct.
It is not necessary, this is Auditel's suggestion that the file name of each spot contain it CUSV code, so that those who will create the campaign will always have the code available along with the video file.