On Monday 11th November, the Auditel data related to\nTV content viewings on digital devices (smartphones, tablets, PCs, smart TVs\nand game consoles) will be available at 4:00 p.m. instead of 6:00 p.m., as\ncustomary till today.<\/p>\n\n\n\n
The two hours\u2019 earlier data release is the result of a\nplanned development, in line with the implementation process of the Auditel\ncensus system, which, starting from June, has been employed side by side with\nthe sample system used to measure traditional TV audience.<\/p>\n\n\n\n
This change meets the market\u2019s need to gradually align\nthe release time of the census data of the digital data collection with the\nrelease of the sample data of the traditional data collection (available every\nday at 10:00 a.m.). It also represents the first of a series of developments\nthat, at full capacity and following the sector\u2019s evolution, will allow Auditel\nto add the audience of a program, of a specific content, of an advert on traditional TV to the audience of\nthe same program, the same specific content, the same advert on any digital\ndevice, resulting in the Total Audience obtained minute by minute.<\/p>\n","protected":false},"excerpt":{"rendered":"